Marketing

Purposes

The educational program 6B04110-Marketing provides for the achievement of the following goals:
- the ability to make effective marketing decisions in the field of strategic and operational management in the digital economy;
- Research, digital, entrepreneurial knowledge, skills and abilities, national and global values;
- the ability to professional growth and mobility
- practical skills and leadership qualities that meet the modern requirements of the labor market.

Results

Cognitive (LO1). Explains the basics of economic knowledge in various fields of activity, the basics of social forms of production, economic relations of subjects, methods of studying economic processes and phenomena;
Cognitive (LO2). Demonstrates global and national spiritual and moral values;
Functional (LO3). Collects and interprets information in the field of marketing research, makes decisions in the field of marketing activities at a professional level;
Functional. (LO4). Uses modern technical means and information technologies to solve analytical and research problems, collects and analyzes management information using IT technologies;
System parameters (LO5). Plans and organizes research works in the field of marketing;
System parameters (LO6).  Evaluates the initial data necessary for the calculation of socio-economic indicators and uses them to evaluate measures in the field of economic policy and strategic decision-making at the micro and macro levels;
Meta competence (LO7). Is capable of further improvement of professional skills with the possibility of organizing his own business;
Social and communicative (LO8).  Effectively interacts in a professional and social environment.
Cycle Count of subjects
Basic disciplines (compulsory component) 10
General educational disciplines (compulsory component) 3

Для успешного завершения курса необходимо освоить 180 ECTS

Код Subjects Credit Semester
B16.015 Statistics 5 1
B16.005 Finance 5 1
B16.004 Macroeconomics 5 1
В.011 Entrepreneurship 5 1
В12.019 Professional foreign language 3 1
B.002 Philosophy 5 1
B.001 History of Kazakhstan 5 2
B.007 Information and communication technologies 5 2
В01.007 Emotional intelligence 5 2
B16.003 Microeconomics 4 2
B16.006 Accounting 5 2
B16.008 Management 5 2
B16.010 Marketing 5 2

Teachers

Абилшеева Рысгул Койшыгуловна

Dean "Business and Law"

Саймагамбетова Гаухар Амангельдиновна

Management

и.о. профессор

Бермухамедова Галия Бериковна

Management

и.о. профессор

Еркулова Гульмира Сериковна

Management

и.о. Ассоциированный профессор (доцент)

Кизимбаева Ажар -

Management

и.о. Ассоциированный профессор (доцент)

Бодаухан Гулбагда

Management

и.о. Ассоциированный профессор (доцент)

Аманчаева Куралай Ракатовна

Management

Ассистент профессора (старший преподаватель)

Кирбасова Лайла Габитовна

Management

Ассистент профессора (старший преподаватель)

Косымбаева Шынар Исабековна

Management

Ассистент профессора (старший преподаватель)

Джолдасбаева Гульсара Узбековна

Management

и.о. профессор

Фофана Шеку Ахмед

Management

professor

Тагайбекова Нургуль Пернебековна

Management

и.о. Ассоциированный профессор (доцент)

Жеткізген Досан Жеткізгенұлы

Management

Ассистент профессора (старший преподаватель)

Сисембаева Айгуль Жолдыбаевна

Management

Ассистент профессора (старший преподаватель)

Турекулова Даметкен Медихановна

Management

professor

No employment

1 - семестр

Период Недель От До
Orientation Week 1 28.08.2023 02.09.2023
Theoretical Study 15 04.09.2023 16.12.2023
Midterm Control 1 (100) 1 23.10.2023 28.10.2023
Midterm Control 2 (100) 1 11.12.2023 16.12.2023
Final State Examinations (100) 3 18.12.2023 06.01.2024
Final Examinations (100) 4 18.12.2023 13.01.2024
Vacation 1 15.01.2024 20.01.2024

2 - семестр

Период Недель От До
Theoretical Study 15 22.01.2024 04.05.2024
Midterm Control 1 (100) 1 11.03.2024 16.03.2024
Orientation Week 1 15.04.2024 20.04.2024
Midterm Control 2 (100) 1 29.04.2024 04.05.2024
Final State Examinations (100) 3 06.05.2024 25.05.2024
Final Examinations (100) 4 06.05.2024 01.06.2024
Summer Semester 6 17.06.2024 27.07.2024