Marketing

Purposes

The educational program 6B04110-Marketing provides for the achievement of the following goals:
- the ability to make effective marketing decisions in the field of strategic and operational management in the digital economy;
- Research, digital, entrepreneurial knowledge, skills and abilities, national and global values;
- the ability to professional growth and mobility
- practical skills and leadership qualities that meet the modern requirements of the labor market.

Results

Cognitive (LO1). Explains the basics of economic knowledge in various fields of activity, the basics of social forms of production, economic relations of subjects, methods of studying economic processes and phenomena;
Cognitive (LO2). Demonstrates global and national spiritual and moral values;
Functional (LO3). Collects and interprets information in the field of marketing research, makes decisions in the field of marketing activities at a professional level;
Functional. (LO4). Uses modern technical means and information technologies to solve analytical and research problems, collects and analyzes management information using IT technologies;
System parameters (LO5). Plans and organizes research works in the field of marketing;
System parameters (LO6).  Evaluates the initial data necessary for the calculation of socio-economic indicators and uses them to evaluate measures in the field of economic policy and strategic decision-making at the micro and macro levels;
Meta competence (LO7). Is capable of further improvement of professional skills with the possibility of organizing his own business;
Social and communicative (LO8).  Effectively interacts in a professional and social environment.
Cycle Count of subjects
Basic disciplines (compulsory component) 24
Additional Types of Learning 1 1
General educational disciplines (elective courses component) 6
General educational disciplines (compulsory component) 23
Profil discipline (elective courses component) 6
Profil discipline (compulsory component) 5

Для успешного завершения курса необходимо освоить 240 ECTS

Код Subjects Credit Semester
B.005.1 Foreign language (level A1) 5 1
B.005.2 Foreign language (level A2) 5 1
B.005.3 Foreign language (level B1) 5 1
B.006.1 Kazakh (Russian) Language (level А1) 5 1
B.006.2 Kazakh (Russian) Language (level А2) 5 1
B.006.3 Kazakh (Russian) Language (level В1) 5 1
B.022 Physical training 2 1
B.010 Service learning 5 1
B.031 Sociology 2 1
B.031 Political science 2 1
B.031 Psychology 2 1
B.031 Cultural studies 2 1
B.013 Basics of law 5 1
B.017 The basics of anticorruption culture 5 1
B02.053 Thinking design 5 1
В.037 Sacral Mangystau 5 1
В.038 Media literacy 5 1
В16.002 Economic theory 5 1
B.005.1 Foreign language (level A2) 5 2
B16.003 Microeconomics 5 2
B04.050 Mathematics for economists 5 2
B.005.2 Foreign language (level B1) 5 2
B.005.3 Foreign language (level B2) 5 2
B.006.2 Kazakh (Russian) Language (level В1) 5 2
B.006.1 Kazakh (Russian) Language (level А2) 5 2
B.006.3 Kazakh (Russsian) Language (level В2) 5 2
B.001 History of Kazakhstan 5 2
B.022 Physical training 2 2
B.022 Physical training 2 3
B.002 Philosophy 5 3
В12.019 Professional foreign language 3 3
В.011 Entrepreneurship 5 3
B16.004 Macroeconomics 5 3
B16.005 Finance 5 3
B16.015 Statistics 5 3
В01.007 Emotional intelligence 5 4
В.039 Global ecology 3 4
B16.006 Accounting 5 4
B16.008 Management 5 4
B16.010 Marketing 5 4
В.025 Industrial practice 4 4
B.007 Information and communication technologies 5 4
B.022 Physical training 2 4
B16.007 Taxes and taxation 5 5
B17.048 Leadership and Organizational Behavior 5 5
B17.050 Introduction to research 5 5
B45.002 Neuromarketing 5 5
B45.015 Branding 5 5
B45.026 Merchandising 5 5
B.033 Fundamentals of academic writing 3 6
B.025 Industrial practice 4 6
B16.052 World Economy 5 6
B17.009 Time management 5 6
B45.013 Internet marketing 5 6
B45.003 Consumer behavior 5 6
B45.027 Marketing logistics 5 6
B16.055 Financial and economic analysis of business 5 7
B35.028 Marketing research 5 7
B45.011 Marketing management 5 7
B45.024 SMM marketing 5 7
B45.025 Digital-marketing 5 7
B45.028 Strategic marketing 5 7
B45.012 International marketing 5 7
В.027 Pre-diploma practice 10 8
В.029 Writing and defense diploma work (project)or passing a comprehensive exam 12 8

Teachers

Абилшеева Рысгул Койшыгуловна

Dean "Business and Law"

Саймагамбетова Гаухар Амангельдиновна

Management

и.о. профессор

Бермухамедова Галия Бериковна

Management

и.о. профессор

Еркулова Гульмира Сериковна

Management

и.о. Ассоциированный профессор (доцент)

Кизимбаева Ажар -

Management

и.о. Ассоциированный профессор (доцент)

Бодаухан Гулбагда

Management

и.о. Ассоциированный профессор (доцент)

Аманчаева Куралай Ракатовна

Management

Ассистент профессора (старший преподаватель)

Кирбасова Лайла Габитовна

Management

Ассистент профессора (старший преподаватель)

Косымбаева Шынар Исабековна

Management

Ассистент профессора (старший преподаватель)

Джолдасбаева Гульсара Узбековна

Management

и.о. профессор

Фофана Шеку Ахмед

Management

professor

Тагайбекова Нургуль Пернебековна

Management

и.о. Ассоциированный профессор (доцент)

Жеткізген Досан Жеткізгенұлы

Management

Ассистент профессора (старший преподаватель)

Сисембаева Айгуль Жолдыбаевна

Management

Ассистент профессора (старший преподаватель)

Турекулова Даметкен Медихановна

Management

professor

No employment

1 - семестр

Период Недель От До
Orientation Week 1 29.08.2022 03.09.2022
Theoretical Study 15 05.09.2022 17.12.2022
Midterm Control 1 (100) 1 24.10.2022 29.10.2022
Курсовая работа 1 12.12.2022 17.12.2022
Midterm Control 2 (100) 1 12.12.2022 17.12.2022
Midterm Control 3 19.12.2022 07.01.2023
Final Examinations (100) 4 19.12.2022 14.01.2023
Vacation 1 16.01.2023 21.01.2023

2 - семестр

Период Недель От До
Theoretical Study 15 23.01.2023 06.05.2023
Midterm Control 1 (100) 1 13.03.2023 18.03.2023
Orientation Week 1 24.04.2023 30.04.2023
Курсовая работа 1 01.05.2023 06.05.2023
Midterm Control 1 01.05.2023 06.05.2023
Midterm Control 2 (100) 1 01.05.2023 06.05.2023
Final State Examinations (100) 3 08.05.2023 27.05.2023
Final Examinations (100) 4 08.05.2023 03.06.2023
Summer Semester 6 19.06.2023 29.07.2023
Theoretical Study 5 19.06.2023 22.07.2023
Summer Semester 6 19.06.2023 29.07.2023
Midterm Control 1 (100) 1 03.07.2023 08.07.2023
Курсовая работа 1 17.07.2023 22.07.2023
Midterm Control 2 (100) 1 17.07.2023 22.07.2023
Midterm Control 1 24.07.2023 29.07.2023
Final Examinations (100) 1 24.07.2023 29.07.2023

3 - семестр

Период Недель От До
Orientation Week 1 28.08.2023 02.09.2023
Theoretical Study 15 04.09.2023 16.12.2023
Midterm Control 1 (100) 1 23.10.2023 28.10.2023
Курсовая работа 1 11.12.2023 16.12.2023
Midterm Control 2 (100) 1 11.12.2023 16.12.2023
Midterm Control 3 18.12.2023 06.01.2024
Final Examinations (100) 4 18.12.2023 13.01.2024
Vacation 1 15.01.2024 20.01.2024

4 - семестр

Период Недель От До
Theoretical Study 15 22.01.2024 04.05.2024
Midterm Control 1 (100) 1 11.03.2024 16.03.2024
Orientation Week 1 15.04.2024 20.04.2024
Курсовая работа 1 29.04.2024 04.05.2024
Midterm Control 2 (100) 1 29.04.2024 04.05.2024
Midterm Control 3 06.05.2024 25.05.2024
Final Examinations (100) 4 06.05.2024 01.06.2024
Summer Semester 6 17.06.2024 27.07.2024