Marketing

Purposes

The educational program 6B04110-Marketing provides for the achievement of the following goals:
- the ability to make effective marketing decisions in the field of strategic and operational management in the digital economy;
- Research, digital, entrepreneurial knowledge, skills and abilities, national and global values;
- the ability to professional growth and mobility
- practical skills and leadership qualities that meet the modern requirements of the labor market.

Results

Cognitive (LO1). Explains the basics of economic knowledge in various fields of activity, the basics of social forms of production, economic relations of subjects, methods of studying economic processes and phenomena;
Cognitive (LO2). Demonstrates global and national spiritual and moral values;
Functional (LO3). Collects and interprets information in the field of marketing research, makes decisions in the field of marketing activities at a professional level;
Functional. (LO4). Uses modern technical means and information technologies to solve analytical and research problems, collects and analyzes management information using IT technologies;
System parameters (LO5). Plans and organizes research works in the field of marketing;
System parameters (LO6).  Evaluates the initial data necessary for the calculation of socio-economic indicators and uses them to evaluate measures in the field of economic policy and strategic decision-making at the micro and macro levels;
Meta competence (LO7). Is capable of further improvement of professional skills with the possibility of organizing his own business;
Social and communicative (LO8).  Effectively interacts in a professional and social environment.

No employment